Live Tweeting or Live Posting: What Strategies To Adopt During an Event?

by Jul 22, 2016Strategy & Branding0 comments

Thanks to Live Tweeting or Live Posting we are able to document anything that happens at any given time and follow it live on social networks even if we are on the other side of the globe.

So many have said goodbye to dear old notes, giving way to smartphones, tablets, low battery anxiety and refutes crises that, on Twitter, cannot be remedied.

Predicting that I much prefer the biro and notebooks to take notes, (I’m a damn nostalgic, I know) I find in any case very useful the sharing of their content during events.

Sharing tweets, images, mini videos, in fact, allows you to interact between guests or the same speakers, as well as reach those who are following the event remotely.

In the article I will not make a to-do list to organize a good Live Tweeting. 

On the contrary, I will try to explain to you how to use and how not to use social networks in view of an event that you organize yourself or participate in and, as always, I will give my opinion about common practices that I personally do not tolerate.

Live Tweeting

Sara Bentivegna, in Franco Angeli’s essay “Politics in 140 Characters,” defines Twitter

a hybrid public space where, in reference to politics, political media on the one hand and citizens on the other, cross paths.

It is also a space in which communication models divided into two types tend to hybridize:

  • The broacasting model: when you use Twitter to spread something without any interaction (like some kind of news agency).
  • Model that sees Twitter as a public space where you interact also giving answers to the many others who read.

Live Tweeting is part of the second communication model. It is a real-time account of an event you are witnessing that can be a convention, a concert or simply a television broadcast.

It can be used for a variety of reasons: extend the audience and reach even those who are not physically present, expand their fanbase, generate awareness and get useful contacts.

The importance of Hashtags

If you are the organizer of the event, it is useful to move well in advance to create an official Hashtag that serves to label and, therefore, to collect all the content that, during the live, will be shared by the public.

This will allow anyone who clicks on the hashtag to read opinions, learn about participants’ reactions, and interact with them.

If you are the viewer you need concentration, speed, synthesis and excellent grammar.

Live Tweeting

It is also a good practice to compile an excel list with the Twitter profiles of the speakers in such a way as to know exactly who to mention during the speeches and what topics will be covered.

If you’re the organizer, almost all articles written on the topic suggest you schedule your tweets based on the schedule of your schedule and monitor them in real time once they’re published.

I fully agree unless the rapporteur himself is planning them during his speech.

I don’t tolerate that.

Let me explain better: during events of various kinds, while the rapporteur Caio is expressing his point of view to a large audience, I find myself snooping through the tweets of the users present and I realize that often it is himself who shares what he is talking about.

I mean, unless you have the gift of ubiquity, why should you self-cheer?

Learn more: Influencer Marketing: What it is and how to find the right Influencers 

Anyone would think (believe me, it really happened that my neighbors at an event asked: how does he talk and at the same time write a tweet?

Please don’t ever do this again, let others talk about you

Another tool I use with caution when I attend or organize an event is Live Posting on Facebook and Instagram.

I’ll explain why

Live posting on Facebook and Instagram

When I post something on Facebook, I don’t have a precise editorial line, I still feel very free to post what I like without too much trouble, even if I like to keep the board quite clean and tidy.

One of the few rules I have given myself (taking away the basic ones that everyone should conform to) is not to exceed the three daily posts and diversify them, unless you are really witnessing a stratospheric event.

Same rule applies during events, not particularly loving those who cing on the timeline of photos all the same or similar (it would be much easier if you were using albums on Facebook), I try not to fall into error too.

Facebook live

It is one of the novelties of Facebook and allows you to broadcast live video not only on your wall but also within groups and events.

I find this tool more useful than publishing a thousand similar photos.

The same rules apply on Instagram.

Posting 30 photos per hour is of no use, or risk losing interest in those who follow you.

In case you are organizing the event yourself you have to think in advance, as with Twitter, about creating a hashtag to label your own posts and those of users.

It would be a good practice to thank users who share their shots and maybe use apps like Repost to post the most beautiful photos on your fanpage.

#Per #finire #ricordate #che #l’s #hashtag #non #va #inserito #proprio #a #tutte #le #parole #che #utilizzate #in #una #frase… no, not even commas!

Have you ever organized a Live Tweeting or Live Posting for an event? Have you already used the new Facebook Live feature?

Leave a comment!


Submit a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.